安慕希-小红书运营方案
嘿,大伙儿还记得2023年安慕希酸奶与上海中国金融信息中心火爆同框之事件吗?!
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不少安慕希的品牌好友在这篇笔记下声援安慕希。
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后来…
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再后来…
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。。。。。。
后来…最后来,安慕希也真给力!
真的夺回了 “安慕希大楼”,还霸着大楼的屏幕播放整整一周的 “安慕希灯光秀”!
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复盘这个案例,当然重点品牌营销。玩梗、互动、和用户打成一片,最大化地收获用户好感度,让品牌迅然破圈。除此之外,同时也展现出了作为内容社区平台的小红书那得天独厚的内容优势。
其实,小红书也在不停丰富自身业态,2024新成立了电商运营部,将买手运营与商家运营的合并,在电商直播方向形成买手直播与店铺直播齐头并进的状态。一方面,店铺直播已成为电商行业的重要趋势,它能够有效提升用户购物体验,是增加用户粘性、吸引和留存用户的好办法。另一方面,买手达人的直播也更加丰富了直播供给,与此同时也为小红书朝“买手电商”这一新型方向迈出了战略性的一步。
基于以上种种,品牌也希望能发力并更好运营小红书,对吗?!
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