10句经典语录：深入天才乔纳森的内心世界

作为苹果公司设计部门资深副总裁，乔纳森-艾维一直是外界瞩目的对象。自1996年加入苹果公司以来，乔纳森在各类产品设计中将自己独一无二的设计天赋发挥得淋漓尽致。

BusinessInsider作者Lisa Eadicicco针对之前乔纳森在接受采访的过程中发表的言论进行了整理和编辑，形成了乔纳森的“10句经典语录”。本文使你更加深入地了解乔纳森深刻的内心世界。

1. “The thing is, it’s very easy to be different, but very difficult to be better.”

——与众不同很容易，出类拔萃却很难。

2. “There is beauty when something works and it works intuitively.”

——直观的设计最美。

3. “Good is the enemy of great.”

——「好」是「伟大」的敌人。

4. “The memory of how we work will endure beyond the products of our work.”

——我们在工作时留下的美好记忆远远胜过我们设计的产品。

5. “We have always thought about design as being so much more than just the way something looks. It’s the whole thing.”

——设计体现的不仅仅是产品的外观，它与产品是一个整体。

6. “It’s a way that you demonstrate that you care for the people that you are making these products for. ”

——这是一种展示你正在为自己关心的人们做产品的方式。

7. “There’s no learning without trying lots of ideas and failing lots of times.”

——在大量尝试和多次失败前是学不到东西的。

8. “When something exceeds your ability to understand how it works, it sort of becomes magical.”

——当某样事物的工作原理超乎了你的理解能力，它会变得十分神奇。

9. “It’s sad and frustrating that we are surrounded by products that seem to testify to a complete lack of care. ”

——当发现有些产品由于我们不够谨慎而出现瑕疵时，我们很难过。

10. “Particularly when you’re sat on a plane and it appears that the majority of people are using something that you’ve collectively agonized over. It’s a wonderful reward.”

——当你坐在飞机上看到大多数乘客都在使用你参与设计的产品时，尽管设计的过程曾使你伤透脑筋，但当你看到这一幕时，你就会觉得这是幸福的回报。